Florence is located in the northwestern corner of Alabama on the banks of the Tennessee River. The campus of the University of North Alabama is in downtown Florence. Most of the hotels in Florence are along US 43, which runs through downtown Florence from north to south.
Florence is located in the northwestern corner of Alabama on the banks of the Tennessee River. The campus of the University of North Alabama is in downtown Florence. Most of the hotels in Florence are along US 43, which runs through downtown Florence from north to south.
Zoom in (+) to see interstate exits, restaurants, and other attractions near hotels.
"The hotel wasn't clean or well-kept, and there were cigarette butts all over the grounds. I didn't feel safe. Unless you're being released from prison and need an overnight stay, this place isn't for you. 2016-06-19"
"The hotel was quiet and clean. The kids enjoyed the breakfast. We've stayed twice and will return. Good experience.2015-05-30"
"The hotel was close to restaurants, the freeway, and a bowling alley. The room was beautiful, the bed was comfortable, and my grandson liked the sofa bed. I did have a few complaints, though. There was hair in the bathroom and shower that was never taken care of, and I had to ask twice for clean towels and new batteries for the TV remote control. There was an outdoor pool, exercise room, and basketball court. I'd stay again.2016-04-22"
"Everything was great. I enjoyed having a full kitchen. Stay at this hotel.2016-02-09"
"A pleasant hotel with helpful employees. Great experience.2017-10-18"
"The hotel was nice and clean. Stay here; you won't be disappointed.2016-06-25"
"The hotel clerk was friendly, but the breakfast attendants were busy talking to each other and didn't acknowledge my presence. After about 10 minutes, one finally asked if I needed help.2015-11-05"
"The room was clean and comfortable. The hotel clerk was the best thing about this hotel. He went out of his way to give us directions. All the employees wore masks. Book without hesitation.2021-11-20"
"The hotel was convenient and clean, and the employees were friendly and efficient.2016-05-20"
"Great hotel in a good location. This was one of the cleanest places I've stayed in. Don't pass it up.2015-09-10"
Upper-upscale, smoke-free, full-service, riverview hotel near downtown
Heated indoor swimming pool - outdoor pool open in summer
Exercise room
2 restaurants - lounge - room service
Full-service spa
Free WiFi
Free parking
Pet friendly hotel
More > - allows up to 2 pets per room - $75 per stay pet fee + an additional $50 per stay fee for each additional pet. - Apr 2017 < Less
"The resort was beautiful, a cut above others in the Shoals. Beautiful accommodations and great service from every employees. The pool was fun for families.2018-06-06"
"The hotel was noisy. There was a big hole in the carpet in my room. No breakfast. I wouldn't stay here again.2021-06-21"
"Great hotel. The front desk clerk let us check in early. Our room was in excellent condition, and the TV worked. Breakfast was tasty and convenient. This place more than met our expectations. Stay here.2018-05-28"
"The hotel was easy to find, and the rates were reasonable. Clean, nicely decorated room. The staff was friendly and helpful. We asked for adjoining rooms and were placed on separate floors instead.2016-06-25"
"Nice hotel and room. Great variety of breakfast options. A good choice, especially in this small country town.2021-07-28"
"A very nice hotel. The room was wonderful, clean, and had a sofa. Pleasant staff and great breakfast. You won't be disappointed if you stay here.2016-04-20"
"Everything was OK with my hotel stay. No complaints.2015-10-04"
On place pages like this, we order hotels from lowest cost to highest – except we list low-rated hotels at the bottom of the page.
Most of our competitors order these same hotels in other ways that make them more money.
How Do We Define Motel?
To us, motels are smaller lodgings that have rooms you can enter directly from the parking area.
At hotels, on the other hand, you can enter your room only through a hall inside the building.
Hotel Booking Tips
Beware of non-refundable reservations that could cost you a lot of money if you change or cancel them. +Non-refundable reservations are a gamble that will usually save you less than $10. If you make a $90 non-refundable reservation instead of a $100 refundable booking, you are betting $90 to win $10. Would you do that in Las Vegas? -
Don't assume you can cancel a non-refundable reservation without penalty if you notify the hotel weeks or even months in advance. +Often you cannot – because some hotels' profit strategy is to get paid more than once for the same room for the same night. -
Always read cancellation policies carefully before you make a reservation. + When is the latest date and time you can cancel without penalty? - More >
When you make a reservation, you will receive a confirmation email. Take a copy with you to the hotel.
The earlier in the afternoon you check into a hotel, the more likely you will get a room or suite that matches your preferences.
